Marketing Automation Developer (Salesforce)

Key Responsibilities

• Development & Configuration: Build, test, and deploy marketing automation workflows, campaigns, and processes within Salesforce.
• Integration: Integrate Salesforce with other systems, ensuring seamless data flow and optimal performance.
• Campaign Management: Support the marketing team in the creation, launch, and optimization of marketing campaigns, ensuring they are technically flawless.
• Data Management: Maintain data integrity, segment lists, and perform regular database cleansing.
• Reporting & Analysis: Develop custom reports and dashboards to monitor campaign performance, and provide insights to stakeholders.
• Optimization: Continuously analyze campaign performance and user behavior to recommend strategies and tactics for optimization.
• Collaboration: Work closely with the Marketing, IT, and Sales teams to ensure that the Salesforce platform supports all business requirements.
• Up-to-date with Trends: Stay updated on the latest Salesforce releases, features, and best practices, ensuring that the company leverages new capabilities.

Requirements:

• Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field.
• Minimum 1 year of experience with Salesforce, particularly within the Marketing Cloud.
• Strong understanding of marketing automation best practices.
• Proficient in AMPscript, SQL, and other Salesforce-specific languages.
• Familiarity with API integrations.
• Strong analytical skills with a focus on detail.
• Excellent problem-solving skills.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously.
• Proficiency in English, both written and spoken.