Responsibilities
Strategic Marketing Planning:
- Develop and execute comprehensive strategic marketing plans aligned with company objectives and target market segments.
- Conduct market research and competitive analysis to identify opportunities, trends, and challenges.
Product Marketing:
- Lead product marketing efforts, including positioning, messaging, and go-to-market strategies for new and existing products.
- Collaborate with product management and sales teams to develop compelling product narratives and value propositions.
Digital Marketing Campaigns:
- Work with digital team to design and implement marketing campaigns across various channels (e.g., email, social media, PPC) to drive traffic, engagement, and conversions.
- Utilize analytics and data-driven insights to optimize campaign performance and ROI.
Content Development:
- Working with Digital content team to create high-quality content, including blog posts, whitepapers, case studies, and presentations, that align with marketing objectives and resonate with target audiences.
- Ensure consistency in messaging and brand voice across all marketing collateral.
Market Segmentation and Targeting:
- Define target market segments and develop tailored marketing strategies to address their unique needs and preferences.
- Customize marketing programs and messages to maximize relevance and impact.
Sales Enablement:
- Develop sales tools and collateral, such as sales presentations, product sheets, and competitive analysis, to support the sales team in their efforts.
- Conduct training sessions to ensure sales teams are equipped with the knowledge and resources needed to effectively sell products.
Performance Analysis and Reporting:
- Monitor and analyze marketing campaign performance, KPIs, and metrics to measure effectiveness and identify areas for improvement.
- Prepare regular reports and presentations for management to communicate results and recommend strategic adjustments.
Requirements:
- Proven experience in strategic marketing, product marketing, or related roles, preferably in a B2B or digital-driven environment.
- Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies.
- Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
- Creative mindset with a passion for developing innovative marketing solutions that drive business results.
