Senior Manager/Manager, Consumer and Marketing Insights

Responsibilities

Financial Management

• Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned
• Ensure local business strategies are implemented according to regional / sub-regional directions in order to meet the financial and business objectives of the business unit
• Monitor the actual financial performance against budget/forecast and ensure the implementation of appropriate actions that will lead to the achievement of the financial targets
• Ensure proper pricing and contracts are completed and approved according to company’s policies and guidelines
• Manage the cost of jobs within present budget restrictions

Client Servicing

• Implement plans that will contribute to maximum client satisfaction and ensure continued profitable and business growth
• Ensure client service standards are implemented and enhanced as client expectations continue to evolve and change in the marketplace
• Ensure the implementation of Client Management Process for the assigned accounts and be able to add value to those key clients
• Manage the client servicing team with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement
• Provide product solutions and benefits to client business issues/opportunities by developing strategic initiatives for each client
• Oversee the management and conduct of assigned research projects including preparation, approval, and delivery of proposals, reports, and presentations
• Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product/solution sales
• Ensure team members are trained to handle client requirements
• Ensure adherence to the company policies on business conduct/ethics when servicing clients are being observed by the entire division

a Little Bit About You

• Demonstration of consultative/challenger consumer behaviors, ability to reframe and challenge the way clients view their businesses, sales and marketing spend. Ability to build enduring relationships with C-level executives – truly passionate relationship developer.
• Deep understanding of key client Personas, particularly within Customized/Marketing Intelligence, and ability to tailor a sales strategy accordingly.
• Excellent awareness of market and industry conditions and client business environment.
• Financial understanding (eg. P&L, EBITDA) and how this relates to business success.
• Equips and empowers teams to sell and service projects and achieve financial targets

Qualifications

• University graduate, preferably in Statistics / Business / Marketing / Economics / Social Science or equivalent
• Minimum 5 years of working experience in research or marketing field
• Experience in Primary Quantitative Market Research with practical knowledge of research methodologies
• Strategic sales and business development competency
• Good client service skills and able to communicate and write effectively in English and Thai
• Expert knowledge of statistics, multivariate analysis, research techniques, and methodologies