Marketing Campaign Associate (Shooting Game)

Job Description:

• Perform end-to-end campaign management of Free Fire Thailand campaigns and related initiative including but not limited to campaign MarCom planning, content creation, key stakeholders coordination both internal and agency, and campaign reporting/analysis
• Assist in creative ideation of campaigns such as key selling points, slogan/tagline, creative content brief, review and feedback, and involve in the discussion of in-game resource creation including event design, skin design and key visual and etc.
• Analyze campaign performance including social media, online ads and in-game metrics. Derive insights to further improve performance
• Initiate new projects to grow user base or improve product pain-points through marketing tactics.
• Work closely with Marketing team in identifying key segments to push based on platform direction, competitor movements, market research, or user insights in a form of campaigns

Requirements:

• Bachelor’s Degree in Business and Marketing concentrations
• Strong logical thinking and problem-solving
• Good at multitasking
• Experienced in project management and communications skills are essential with the ability to take/brief in campaigns.
• Have direct work experience in managing marketing campaigns is a plus.
• Understand current marketing trends especially TikTok platform
• Strong passion in games, have spent a significant amount of time playing games (in the past or currently)
• Advanced in English and Thai for writing and speaking skills; especially able to communicate brief in campaigns
• A team player with a strong and confident personality and a positive attitude with great dedication
• Passionate in Shooting genre
• Familiarize with TH influencer/celebrities especially in TikTok followed by YouTube and other entertainment industry
• Familiarize with social media related tools

Office Location:

• AIA Capital Center Ratchada (10.00 am - 19.00 pm Monday to Friday)