Senior Brand Manager - MY BEER

Responsibilities:

• Develop and execute brand and marketing strategies that align with commercial targets and long-term brand positioning.

• Formulate annual brand plans and operational strategies to drive visibility, awareness, and brand equity in the Thai market.

• Lead 360° marketing campaigns including digital, social media, influencer partnerships, and offline channels to ensure integrated and impactful brand presence

• Partner with internal teams and external agencies to develop compelling storytelling and consistent brand messaging.

• Research emerging trends to continuously evolve content and communication strategies with creativity and relevance.

• Conduct in-depth consumer, market, and competitor analysis to identify growth opportunities and inform brand strategies.

• Regularly visit markets and trade channels to gather insights, track brand health, monitor competitive activity, and strengthen relationships with business partners.

• Collaborate with regional and cross-functional teams (e.g., R&D, Innovation, Trade Marketing) to drive new product development, packaging updates, and other brand innovations aligned with consumer trends.

• Conduct ROI and post-campaign analysis to drive data-led decision-making and continuous improvement.

• Take full ownership of the brand’s P&L, driving both top-line growth and cost efficiency to meet business objectives.

• Partner with Sales, Finance, and Supply Chain to forecast demand, optimize pricing strategies, and align commercial plans with brand initiatives.

• Manage A&P budgets effectively to ensure optimal resource allocation and strong return on investment.

Qualifications :

• Bachelor’s degree or Higher in business and/or marketing is appreciated.

• Minimum 7-10 years of experience in leading consumer product marketing (alcoholic beverage brand experience is a plus).

• Fluent in communicating in Thai and English

• High command in MS Office

• Expert in social network marketing

• Initiative and flexible

• Resilient work well under pressure and agility to response under complexity

• Likes to travel around and meet new people of many different nationality

• Able to adapt to various working environments and people from different background

• Energetic, organized with result oriental mindset

• Strong communication skills

• Interpersonal skills

• Able to travel around Thailand and regular market visits at night