Category Lead-General Merchandise - Hardline home 2

About the job

• Business Planning:

• Strategic Category Growth: Define and execute a category strategy that balances short-term wins with long-term market leadership, leveraging data, competitor insights, and industry trends.

• Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven trade-offs to maximize growth, profitability, and customer experience.

• Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive innovation through strategic partnerships and new commercial models.

• Portfolio Execution:

• Strategic Brand Partnerships: Build and strengthen relationships with global brands, local SMEs, and key stakeholders to drive sustainable category growth and long-term collaboration.

• Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer behaviors to develop data-driven actions that enhance Lazada’s toplines.

• Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.

• People & Leadership Management

• High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of ownership, agility, and results-driven execution.

• Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact through strong communication and strategic influence.

• Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical thinking, problem-solving, and a growth mindset.
  
  

Job Requirements

• 8+ years of work experience, preferably in consulting, category management, sales related position, or similar roles in a industries such as Electronics, or FMCG

• Bachelor’s degree in business administration, economics, engineer, finance, or any related fields.

• Proven experience in business operation successes and team management with demonstrated ability to drive successful outcomes is a must

• Strong understanding of e-commerce business models and dynamics is a plus

• Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis

• Passionate for multiple simultaneous projects, creative flow and high attention to detail

• Excellent communication both Thai and English and interpersonal skills, with the ability to influence and effectively engage stakeholders at all levels.

• Adaptable and proactive, thriving in a fast-paced and dynamic environment.

• A resilient problem-solver with proven leadership qualities

• Strong ownership and attention to details

• High proficiency in using Microsoft Word, Excel and PowerPoint