Senior Leader, Commercial & Strategic Planning

Job Responsibilities*

• Develop and implement long-term business strategies to position Online Station as a market leader.
• Conduct market analysis and competitor benchmarking to identify growth opportunities.
• Collaborate with senior leadership to align strategic initiatives with the overall business direction.
• Translate insights from research into actionable strategies for 2025 and beyond.
• Lead the development of revenue models, pricing strategies, and business cases for new products and services.
• Identify, negotiate, and manage strategic partnerships with platforms, brands, and agencies.
• Oversee the sales funnel to optimize conversion rates across various revenue streams.
• Develop forecasts, budgets, and performance KPIs for commercial activities.
• Identify and cultivate new business opportunities, both domestically and internationally.
• Expand relationships with key stakeholders in the influencer, gaming, and content industries.
• Drive collaborations with other True Group units (e.g., TrueID, TrueVisions) to unlock cross-platform synergies and growth.
• Monitor market trends, customer behaviors, and content consumption patterns to inform decision-making.
• Leverage data analytics and insights to continuously refine strategies and improve business performance.
• Lead the development of reports and dashboards for performance tracking, ensuring transparency across all departments.
• Collaborate with Cross-Functional Teams

Qualifications

• Bachelor’s degree in Business Administration, Economics, Marketing, Advertising or a related field (MBA or equivalent preferred).
• 10+ years of experience in commercial management, strategic planning, or business development, with at least 5 years in a leadership role.
• Strong understanding of influencer marketing, digital platforms, and content monetization models.
• Proven track record of driving revenue growth and building strategic partnerships.
• Exceptional analytical, financial modeling, and forecasting skills.
• Excellent communication, negotiation, and interpersonal skills.
• Familiarity with the Thai media and entertainment landscape is a plus.
• Ability to thrive in a fast-paced, dynamic environment.