Brand Manager, Champagne and Wines Thailand

JOB RESPONSIBILITIES:

Brand Planning

• Preparation of the annual Brand Plans for the Champagnes category and Wines under the alignment with the Marketing Director via leading consumer understanding, category and landscape analysis and learnings from previous executions and recommend the key big bets for Vietnam and Indochina.
• Understanding of the Maison's plans and localizing/ adapting it to the market consumers.
• Collaborating with the commercial and finance team in recommending the key big bets for the category.

Brand Plan Implementation

• Lead the implementation of Communication, partnership, PR, trade activation and event activities
• Take a leading role on the development, planning and measurement of the brands' consumer programs.
• Take responsibility for the communication of all new product information (including price, availability, images) at least 6 weeks prior to launch where required

Financial

• Deliver/ exceed brand financial objectives (revenues and contribution)
• Manage A&P for Champagnes and Wines; including creation of POs, tracking, monthly close and reporting to the Marketing Manager on any discrepancies
• Constant management of A&P expenditure, ensuring that committed expense remains within approved master budget and in line with key big bets.
• Assist Marketing Manager with vendor selection and assessment

Business Assessment

• Post campaign reviews to ensure tracking of KPls and analysis of performance.
• Assist with the preparation of reports and reviews for visiting senior management and Maison representatives including presentations such as formal Business Reviews and annual Brand Plans

Inventory

• Lead & review POS and promo pock inventory levels and provide recommendations for optimization at agreed intervals
• Collaborate with Logistics team on ensuring healthy levels of inventory, product innovations on-track and depletion programs for slow moving SKUs.

Communication and Brand Education

• Drive communication and brand education of Wines and Champagne within the MHIRO business to drive awareness of key brand messages and activations and motivate internal stakeholders
• Liase with external parties eg: social media and PR agencies and POSM materials production companies, in order to assist with the preparation of promotions and associated materials.

REQUIREMENTS:

• Minimum 6 –8 yrs of Marketing experience in FMCG, preferably with experience working in the retail channel.
• Experience in luxury industry is desirable.
• Excellent leadership, communication, and interpersonal skills.
• Excellent skills with Microsoft Office tools – MS Word, Excel, PowerPoint etc
• Strategic thinker with the ability to develop and execute actionable plans.
• Consumer centric, highly detail oriented, creative thinker with a great solution orientation
• Ability to thrive in a fast-paced and dynamic environment, managing multiple priorities effectively.
• Fluency in Thai and English is required
• Willingness to travel as required.