Marketing Strategist

Responsibilities:

• Develop and implement comprehensive marketing strategies that align with RAVIPA’s brand vision and business goals.

• Conduct thorough market research, audience segmentation, and competitive analysis to identify potential growth opportunities.

• Collaborate closely with the creative team to ensure marketing campaigns effectively represent RAVIPA’s brand story.

• Plan, manage, and execute multi-channel marketing campaigns, including digital platforms, social media, influencer partnerships, and paid media.

• Create detailed campaign briefs and work alongside the creative team to craft compelling brand narratives.

• Drive customer engagement, brand awareness, and conversion rates through strategic marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field

• At Least 5 years of experience in marketing strategy, brand management, or digital marketing within the fashion, luxury, or retail sectors.

• Proficiency in digital marketing tools, retail marketing, and omnichannel strategies.

• Strong analytical and strategic thinking capabilities to optimize campaigns based on performance data.

• Excellent communication and storytelling skills to deliver impactful and cohesive brand messaging.

• Proven ability to manage multiple projects, collaborate across teams, and thrive in a fast-paced environment.

• Detail-oriented and results-driven mindset with a strong passion for brand development and customer engagement.

• Excellent of both spoken and written in Thai and English.