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    Brand Marketing Manager

    Full-time
    Bangkok, Thailand
    Posted: June 10, 2025
    Position Details

    What you’ll Do:

    • Drive Brand Strategy: Translate business goals into integrated brand strategies across awareness, perception, and customer engagement.

    • Lead Campaigns: Orchestrate cross-functional campaigns that connect online to offline (O2O), and drive Top-of-Mind awareness, preference, and brand equity.

    • Own Messaging & Identity: Ensure brand voice, visual consistency, and messaging alignment across all touchpoints (ATL, BTL, digital, in-app, and owned media).

    • Collaborate Deeply: Work with product, performance, partnership, and PR teams to ensure cohesive execution and amplification.

    • Track Impact: Monitor brand performance metrics like TOMA, NPS, and user engagement — and use data to iterate and optimize.

    • Lead Partners: Manage external creative agencies, media, KOLs, and production partners to deliver breakthrough campaigns, on time and on brand.


    What you’ll Need:

    • 4–7 years of experience in brand management, strategic marketing, or communication (FMCG, tech, or agency background a plus).

    • Strategic thinker with hands-on execution power — from brief writing to campaign rollout.

    • Skilled at interpreting consumer insight and data into actionable ideas.

    • Strong project management skills with experience managing multiple stakeholders.

    • Passionate about food, pop culture, and how brands influence daily life.

    • Fluent in Thai, confident in English (writing and speaking).


    Skills
    Brand management
    FMCG
    Strategic Marketing
    Communication

    Functions
    Marketing

    Job Overview

    Job Type:

    Full-time


    Company

    LINE MAN Wongnai logo

    LINE MAN Wongnai

    147 active jobs

    Industry:

    Consumer Goods, Retail & E-Commerce

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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