Marketing Programs Specialist, Energy Products, APAC

What You'll Do

• Work under the direction of the Demand Generation Manager – Japan, to assist with executing targeted and measurable marketing plans across digital channels including email marketing, social media, events, showrooms, print and PR activities to achieve marketing goals for the Residential Energy Marketing Team.
• Assist with the planning and execution of regional initiatives including lead generation events/ expo’s, in-store customer engagement activations along with content creation (videos and pictures) for use across local social media.
• Support and work in collaboration with local stakeholders to deliver impactful social media content.
• Assist with and coordinate marketing activities across the Energy and Motors teams.
• Assist with delivering these activities to maximise impact while ensuring execution meets the global standards and brand strategy.
• Provide assistance to the team to develop, manage, implement and report on comprehensive email strategies to engage customers and prospects, generate customer leads to support sales goals, and build awareness of Tesla Energy products and services
• Act as a brand ambassador, ensuring all Certified Installers operate within the Tesla brand guidelines and help our sales, operations and customer care teams meet our brand standards for code of conduct.
• Work with the Global Design and Content team on consistent and effective messaging of customer facing documents and promotional materials to support our marketing activities (e.g. collateral)
• Support executive, corporate and local events.
• Evaluate and track the success of programs and campaigns – use data to optimise and improve campaign performance.
• Deliver detailed Post Implementation Reports on programs delivered.
• Ensure compliance with global brand strategy and corporate identity for Tesla.
• Localize and translate English contents for the Thai & Taiwan market

What You'll Bring

• Bachelor’s degree in a relevant field, or evidence of exceptional ability and marketing experience viewed favourably
• Energy experience a plus but not required
• Outstanding written and verbal communication skills
• A creative attitude focused on new ideas, innovation and problem-solving big challenges.
• Ability to maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes – Tesla moves fast, and this role will too
• Experienced in measuring the impact of campaigns and optimising them based on data and insights.
• Proficient in MS Office
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment.
• Positive “can do” attitude, passionate and able to show commitment and to inspire others, happy to work independently and as part of a group
• Large company discipline...small company entrepreneurial attitude
• Team player and builder – leads by example
• Ability to work remotely as part of the broader APAC team.
• Ability to travel (~20%), mainly within Taiwan, Thailand and Japan, but could include global destinations such as Australia.
• Fluent in Chinese, Thai and English.