Responsibilities:

• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable

• Develop, manage and evaluate implementation of marketing plans for products and services to achieve business objectives and marketing strategies

• Establish annual marketing budget to align to clients' needs and marketing plans. Monitor marketing expenditures and highlight budget-to-actual variances

• Monitor, analyze and evaluate market trends, consumer behavior, competitor activities, etc. to identify market opportunities. Adjust marketing plans to meet changing markets and competitive conditions

• Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities

• Manage product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services

• Prepare marketing reports/updates/analysis for management presentation and decision-making

• Contribute to business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities. Advise stakeholders on market sentiments

• Manage ongoing relationships with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities
  
  
  

Qualifications:

• Demonstrate sound knowledge and understanding of the business and industry

• Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices

• Demonstrate advanced research and analytical skills

• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

• Demonstrate fluency in English (both written and spoken)

• Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline

• Master's in Marketing/Economics/Business Administration will be an added advantage