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    Category Lead-General Merchandise - Hardline home 2

    Full-time
    Bangkok, Thailand
    Posted: July 24, 2025
    Deadline: November 29, 2025

    Position Details

    About the job

    • Business Planning:

    • Strategic Category Growth: Define and execute a category strategy that balances short-term wins with long-term market leadership, leveraging data, competitor insights, and industry trends.

    • Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven trade-offs to maximize growth, profitability, and customer experience.

    • Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive innovation through strategic partnerships and new commercial models.

    • Portfolio Execution:

    • Strategic Brand Partnerships: Build and strengthen relationships with global brands, local SMEs, and key stakeholders to drive sustainable category growth and long-term collaboration.

    • Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer behaviors to develop data-driven actions that enhance Lazada’s toplines.

    • Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.

    • People & Leadership Management

    • High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of ownership, agility, and results-driven execution.

    • Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact through strong communication and strategic influence.

    • Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical thinking, problem-solving, and a growth mindset.

    Job Requirements

    • 8+ years of work experience, preferably in consulting, category management, sales related position, or similar roles in a industries such as Electronics, or FMCG

    • Bachelor’s degree in business administration, economics, engineer, finance, or any related fields.

    • Proven experience in business operation successes and team management with demonstrated ability to drive successful outcomes is a must

    • Strong understanding of e-commerce business models and dynamics is a plus

    • Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis

    • Passionate for multiple simultaneous projects, creative flow and high attention to detail

    • Excellent communication both Thai and English and interpersonal skills, with the ability to influence and effectively engage stakeholders at all levels.

    • Adaptable and proactive, thriving in a fast-paced and dynamic environment.

    • A resilient problem-solver with proven leadership qualities

    • Strong ownership and attention to details

    • High proficiency in using Microsoft Word, Excel and PowerPoint


    Skills

    Retail Category Management
    Sales
    FMCG
    Consulting

    Functions

    Data & Analytics
    Marketing

    Job Overview

    Job Type:

    Full-time


    Company

    Lazada logo

    Lazada

    192 active jobs

    Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – we connect this vast and diverse region through our technology, logistics and payments capabilities. Today, we have the largest selection of brands and sellers, and by 2030, we aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group, and is backed by Alibaba’s best-in-class technology infrastructure.

    https://www.lazada.co.th/#?

    Unit 2901, 29th Floor, Bhiraj Tower, 689 Sukhumvit Road North Klongton Watthana, Bangkok 10110

    Industry:

    Consumer Goods, Retail & E-Commerce

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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