Campaign Marketing Manager

What you’ll Do:

• Create and initiate a marketing plan to drive growth for LINE MAN service to achieve a monthly target.
• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
• Manage and monitor LINE MAN app optimization to improve customer experience, %Conversion and complete transaction
• Developing high impact, and efficient promotional schemes, and also other non-promotion initiatives to drive demand growth in each segment
• Managing experiments and initiatives cross functionally
• Working together with strategy and data science to hypothesize, plan and execute tests to explore new opportunities
• Ensure correction of the promotion, coupons, non-promotion initiatives, and related communication campaign and materials
• Developing performance tracking reports and optimisation strategies from available data sound assumptions and recommendations

What You’ll Need:

• Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred
• 3+ years of experience in related role
• Confident in processing and analyzing complex data sets using Excel or Google Sheet (essential)
• Strong analytical skills and isn’t afraid of deep dive analysis
• Be able to transfer insights from finding into action or marketing campaign
• A start-up mindset, willing to work hard, and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
• Willing to learn about new concepts and methodologies