Marketing - Gourmet Eats

Responsibilities:

• Plan and implement marketing campaigns and promotional activities tailored to F&B tenants within the Gourmet Eats to increase footfall and sales.

• Develop and execute strategic online communication plans, including social media, KOL/influencer marketing, and paid media, to support brand and tenant campaigns.

• Create and manage monthly content calendars across digital platforms (Facebook, Instagram, TikTok, etc.) ensuring alignment with brand tone and seasonal promotions.

• Coordinate with leasing partners and tenants to design marketing programs, seasonal campaigns, and in-store promotions that resonate with target customers.

• Analyze consumer behavior, retail trends, and sales performance data to develop customer-focused strategies and improve campaign effectiveness.

• Collaborate with internal teams (merchandise, design, digital, PR, leasing) and external partners (creative/digital agencies, influencers) to deliver impactful marketing assets for both offline and online channels.

• Monitor and evaluate marketing campaign KPIs and prepare performance reports with actionable insights and recommendations.

• Stay updated with food and retail trends, new restaurant concepts, and customer preferences to drive content innovation and positioning of the Gourmet Eats.

• Identify and manage brand partnership opportunities to elevate customer engagement and overall brand experience.

• Ensure all campaigns and marketing efforts align with the brand image and strategic objectives of Gourmet Eats.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

• Minimum 5 years of experience in digital marketing, brand communication, or F&B retail marketing

• Proven experience in managing social media platforms, developing online content calendars, and working with KOLs/influencers.

• Strong knowledge of consumer behavior and market trends in the food, beverage, and retail space.

• Passionate about food culture and lifestyle trends, with a creative mindset and strong visual storytelling skills.

• Familiarity with coordinating both online and offline marketing campaigns, from planning to execution and performance tracking.

• Good interpersonal and communication skills with a collaborative working style.

• Digital & Social Media Marketing: Proficient in managing brand presence across key platforms (Facebook, Instagram, TikTok, YouTube), with a strong understanding of content strategy and influencer collaboration.

• Strategic Campaign Planning: Able to conceptualize marketing initiatives that align with brand objectives, seasonal trends, and tenant collaboration.

• Creative & Trend-Sensitive Mindset: Passion for food, retail, and lifestyle trends with the ability to develop engaging content and campaigns.

• Communication & Coordination: Strong interpersonal skills to effectively liaise with internal teams, tenants, and agency partners.

• Analytical Thinking: Able to evaluate campaign performance using data and turn insights into actionable improvements.

• Project Management: Skilled in juggling multiple campaigns and timelines with strong attention to detail.

• Tool Proficiency: Familiar with Microsoft Office Suite and digital tools such as Meta Business Suite, Canva, or basic analytics platforms.