Business Development Manager / Senior Manager (Display Ads)

Responsibilities

• Identify business opportunities, clarify market segmentation, and conduct competitor
• analysis to ensure an accurate understanding of the overall market.
• Initiate business model, go-to-market strategy, and marketing campaigns to penetrate
• LINE Ads into the SME market as well as retain users within the market.
• Plan and manage marketing budget, including conducting ROI analysis for each campaign.
• Lead and develop end-to-end execution plans such as education, monthly campaigns,
• success stories, and online/offline seminars or events to drive product awareness as well as revenue generation.
• Identify strategic partners or channels to gain new users and retain existing users.
• Monitor and analyze data related to account acquisition, retention, and revenue to proactively develop an action plan.
• Capable of providing LINE Ads optimization consultations to the corporate team.
• Working closely with Marketing, Advertising Business, PR, Legal, other cross-functional
• teams, and other external partners to ensure the plans are well-executed and delivered within the timeline.
• Validate all activities’ performance and key takeaways, then develop proactive improvement plans for the next activities

Basic Qualifications

• Bachelor’s degree in any related field.
• 5-10 years of experience in Advertising or Media planning, Marketing, or Business Development.
• Ability to be a spokesperson and great interpersonal skills.
• Deep interest in digital marketing, online ecosystem, technology, and business
• innovations, coupled with an eagerness to continuously learn.
• Experience carrying a revenue target with the ability to develop compelling strategies and implement tactics that deliver team results.
• Excellent time management skills, with the ability to handle multiple projects.
• Excellent communication, presentation, and negotiation skills.
• Professional proficiency in Thai and English, both spoken and written.

Preferred Qualifications

• Previous background in e-commerce and/or digital marketing.
• Excellent interpersonal skills with the ability to collaborate cross-functionally and build consensus as well as project management expertise.
• Demonstrated problem-solving and analytical capabilities, data-driven with the ability to develop creative/non-traditional solutions for challenging, undefined problems
• Ability to work under pressure and in a fast-paced environment
• Methodical, well-organized, and detail-oriented
• Flexible team player who possesses self-initiative, leadership skills, and a can-do attitude