Business Development Executive/Manager (Digital Content)

Job Description:

• Analyze market research data, customer insights, competitors, and trends to develop a winning strategy plan.
• Drive user acquisition and retention for the online payment business.
• Collaborate proactively with stakeholders from digital content merchants to align objectives, plans, and incentives that encourage their customers to pay with TrueMoney Wallet.
• Initiate and develop business requirements, lead key projects, and ensure timely project delivery.
• Deeply understand entertainment/game user behavior and segment-specific details. Work with the analytics team to uncover customer insights and propose new products (e.g., one-click purchases) that address user needs.
• Design and implement above-the-line (ATL) and below-the-line (BTL) campaigns to migrate users from other payment methods to TrueMoney Wallet.
• Identify gaps and improvement areas in product offerings and customer journeys. Work closely with product and technology teams to continuously enhance the customer experience.
• Ensure that all commercial activities meet or exceed budget, cost, volume, and efficiency targets (KPIs) aligned with business objectives.
• Develop and oversee end-to-end workflows for key areas, including:
• Merchant onboarding
• Payment and settlement processes
• Documentation and reporting
• Time-to-launch for merchant onboarding
• Knowledge of product design and business requirement development is an advantage.
• Capacity to identify and stay updated on relevant technologies.
• Hands-on mentality with a “get-it-done” attitude.
• Self-aware, recognizing strengths and areas for improvement.
• Strong collaboration, communication, and negotiation skills.
• Excellent analytical skills and business acumen.

Qualifications:

• Bachelor’s degree in Business, Information Technology, Marketing, or related fields.
• 2–3 years of experience in product development or project management roles.
• Experience in a dynamic and fast-paced environment.
• Experience in entertainment apps or fintech is a significant advantage.
• Understanding of SQL databases is a plus.
• Demonstrated passion for financial technology.
• Proficiency in MS Office, particularly PowerPoint and Excel.
• Strong command of English.