Assistant Marketing Manager (Blockchain Industry)

Responsibilities

Strategic Marketing Planning

• Collaborate directly with the CEO and COO to craft and execute data-informed marketing strategies aligned with the company’s business goals and blockchain ecosystem positioning.

• Develop quarterly and annual marketing plans, including budget forecasting, campaign roadmaps, and growth KPIs.

• Conduct market analysis and consumer insight research to identify emerging trends, untapped audiences, and strategic opportunities.

• Propose and drive brand positioning strategies, thought leadership, and reputation management initiatives.
  

Integrated Campaign Management

• Plan and execute multi-channel marketing campaigns (digital, content, PR, and offline) that increase visibility and engagement.

• Manage campaign timelines, creative development, and cross-functional alignment across teams and vendors.

• Monitor campaign performance using marketing analytics tools; evaluate ROI and continuously optimize strategies.

Digital Marketing & Performance Analysis

• Oversee the execution of digital strategies across social media, SEO/SEM, paid advertising, website, and email marketing.

• Analyze marketing data to understand customer behaviors and provide actionable insights to the executive team.

• Drive experimentation and A/B testing across platforms to enhance reach and conversion rates.
  

Stakeholder Collaboration

• Serve as a key marketing liaison between executive leadership, product development, business development, and community teams.

• Ensure consistent messaging and brand tone across all internal and external touchpoints.

• Support strategic partnerships and joint marketing activities with ecosystem collaborators, partners, and media
  

Event, PR & Thought Leadership

• Assist in organizing blockchain-related events, conferences, webinars, and networking activities.

• Support the creation and distribution of thought leadership content in collaboration with internal subject matter experts and external PR agencies.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 4–5 years of experience in marketing, preferably in tech, fintech, blockchain, or startups.

• Strong strategic thinking skills with the ability to connect business objectives with marketing impact.

• Excellent project management, multitasking, and communication abilities.

• Solid understanding of digital tools (e.g., Google Analytics, Meta Ads Manager, SEO/SEM platforms).

• Familiarity or interest in blockchain, Web3, or digital assets is a plus.

• Comfortable working directly with C-level executives and taking initiative in high-impact projects.