Customer Marketing Manager - CVS

Responsibilities

• Act as a partner with Sales key account - CVS to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth

• Ensure successful execution and, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions.

• Develop and control trade promotion budget via A&M TMK, and CCR TMK and D&A of CVS.

• Explore new business opportunity and grow assigned products’ portfolio & category - representing customer marketing team, to lead and lead assigned projects, e.g. JBP, Workshop, trail project and etc. Work collaborative with Shopper-insights manager to conduct bespoke research & leverage existing research to develop Channel-Strategy
  
  

Business Results

• Annual Volume Objective

• Plan across all categories, all brands in CVS

• Integrated trade marketing calendar

• Cost (TM & TM process)

• Continuous improve store coverage

• Improve share of assortment

• Lead Category-Management project

• Define & develop “Channel Strategy - by FORMAT, by Channel

• Work closely with Key Account, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.

• Developing business skills & taking lead on category initiatives, in order to grow category across segment

• Lead Assortment Review for SKUs’ Rationalization

• Lead Assortment Review for Regularly monitoring Pricing & Promotion compliance with defined strategy, assortment strategy

• Co-lead to work with Revenue Manager on Pack-Price Strategy and execute for every new pack-price launching
  
  

Qualifications

• Bachelor Degree in related field

• 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing

• Leadership skills, Strong project mgt skills, able to lead and drive actions

• Strong analytical skills, turning insight into actions.

• Innovative thinking: able to lead team in new ways of thinking and Execution.

• Good relationship building and teamwork

• Good planning and managing performance of self

• Initiative and flexible

• Work well under pressure

• Good command in both Thai & English

• Computer literature in Microsoft Office

• Experienced in Channel development and driving category-captaincy would be benefit

• Experienced with direct retailers’ contacts or shopper research/category management process

• Strong in dealing with data-intelligence agency

• Experienced in Channel development

• Strong in dealing with data-intelligence agency