Analyze merchant data to identify growth areas for Grab Marketing Service strategically.
Ideate marketing package that is suitable for each merchant segment to serve their needs using data, assets, and demand generation tools.
Conduct an experiment to see if the package that we designed actually creates an impact for merchants and adjust the package details as needed.
Price the package using an appropriate method and data.
Create go-to-market strategy, which includes pitch deck, marketing communication strategy, communication channels, project timelines and other materials needed for launching a package, in collaboration with cross-functional teams.
Design operation process, working sheets and execute as planned.
Create campaign performance dashboards to track the performance of the campaigns and create reports for merchants.
Qualifications
The must haves:
Bachelor’s degree in Marketing, Business Administration, Engineering or a related field.
A minimum 1-3 years of relevant work experience in financial services, management consulting or technology firms
Confident in processing and analysing complex data sets using Excel (Essential)/ Tableau (Preferred).
Working knowledge of SQL is preferred but not essential.
Quantitative discipline with strong business sense and ability to articulate complex analysis to a wide range of audiences, and translating these to actual business actions.
Strong project management, stakeholder management, problem-solving, presentation and communication skills.
Professional proficiency in spoken and written Thai and English.
A start-up attitude – willing to work hard to get things done, result-oriented mindset, resilient mindset, and eager to learn and try new things.
