Digital Marketing Manager

Responsibilities:

• Digital Marketing & Branding

• Develop and implement digital marketing strategies that reflect the hotel’s lifestyle and boutique identity.

• Manage and grow all social media channels (Instagram, Facebook, TikTok, YouTube, etc.) with engaging and creative content.

• Oversee content creation (photos, videos, reels, blog posts) showcasing hotel highlights, rooftop bar, and guest experiences.

• Ensure brand consistency across all digital touchpoints.

• Performance & Campaign Management

• Plan and execute online advertising campaigns (Google Ads, Meta Ads) to increase direct bookings and revenue.

• Track, analyze, and report digital performance using Google Analytics, Meta Business Suite, and other tools.

• Optimize SEO and SEM strategies to improve visibility and ranking.

• Work closely with OTA partners while promoting direct booking channels.

• Partnerships & Engagement

• Collaborate with influencers, bloggers, and lifestyle media to boost brand exposure.

• Support hotel promotions, seasonal events, and rooftop bar activations with digital campaigns.

• Engage with online audiences to build a strong digital community.

• Teamwork & Coordination

• Coordinate with Sales & Marketing team to align campaigns with hotel business goals.

• Work with designers, photographers, and external agencies when needed.

• Support hotel management in strategic branding and promotional activities.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

• Proven experience in digital marketing, preferably in hospitality, lifestyle, or boutique hotels.

• Strong knowledge of social media trends, content creation, and influencer marketing.

• Experience with SEO, SEM, Google Ads, Meta Ads, and analytics tools.

• Creative, dynamic, and trend-oriented personality with strong visual storytelling skills.

• Excellent communication in English and Thai (written and verbal).