Omnichannel Strategy Project Lead

Main Responsibilities

• Lead omnichannel projects to drive customer acquisition and retention.

• Drive strategic omnichannel initiatives to ensure the company stays ahead of market trends and delivers seamless customer experiences across all touchpoints.

• Develop and manage customer data segmentation, lifecycle marketing, and automation strategies.

• Evaluate and implement new tools and technologies to support CRM and omnichannel efforts.

• Analyze customer data to identify insights and opportunities for business improvement.

• Own dashboarding/reporting and define relevant for Omnichannel activation projects.
  
  

Required Qualifications

• Master’s degree in Business, Marketing, Data Analytics, or a related field.

• 5+ years of experience in CRM, customer experience, or omnichannel marketing.

• Strong understanding of customer data platforms (CDPs), marketing automation tools, and analytics platforms.

• Preferably with experience in CRM, database management, and customer insights within the banking, insurance or telecommunications industry.

• Strong analytical skills with the ability to interpret complex data cross-functionally and translate insights into actionable strategies.

• Excellent project management skills with the ability to lead cross-functional initiatives and manage multiple priorities.

• Proven track record of delivering measurable results through CRM and omnichannel strategies.

• Proficiency in CRM database and analytic tools such as Salesforce, Google Analytics, Power BI, etc.

• Proficiency in English (written and verbal).

• Excellent communication and interpersonal skills.