Trade Marketing Executive

Overview

• Enhanced Efficiency: Centralizing POSM and premium responsibilities to improve cost-effectiveness and reduce redundancy across channels.

• Consistency in Brand Experience: Standardizing visuals and materials across all MT channels to provide a uniform customer experience.

• Optimized In-Store Execution: Ensuring effective implementation of all in-store activities and activations, including booth activities, customer events, and promotion POSM.
  

Responsibilities

• Coordinating all in-store activities such as booth setups, PG (Promoter Group) cheer activities, and customer engagement events across each account.

• Ensuring consistent execution and high-quality brand presence in every activation.

• Negotiating for the best possible cost and terms with vendors, seeking efficiencies through centralized sourcing and procurement.

• Integrate CVS POSM initiatives into the broader MT strategy, ensuring alignment and operational synergy.

• Mentor and guide the direct report, fostering growth and enhancing team capability in delivering effective POSM strategies.
  

Qualifications

• 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing

• Leadership skills, Strong project mgt skills, able to lead and drive actions

• Strong analytical skills, turning insight into actions.

• Innovative thinking: able to lead team in new ways of thinking and Execution.

• Good relationship building and teamwork

• Good planning and managing performance of self

• Initiative and flexible

• Work well under pressure

• Good command in both Thai & English

• Computer literature in Microsoft Office

• Experienced in Channel development

• Strong in dealing with data-intelligence agency