Key Responsibilities:
1. GT Channel Management and Strategic Planning:
- Serve as the GT Channel champion, responsible for both strategic planning and direction, and execution excellence of the responsible categories in each channel.
- Utilize market trends, category dynamics, and shopper insights to develop and implement robust category strategies aligned with the company's business objectives.
2. End-to-End Process Leadership:
- Lead and align the development of an end-to-end process from strategic category growth development to the creation and deployment of a trade category plan with the channel team.
3. Growth Initiatives:
- Drive ABF brand growth leveraging category and shopper insights.
- Prioritize channels and identify growth opportunities.
- Expand distribution and explore new availability opportunities.
- Optimize trade pricing and discounts.
4. Trade Category Plan Development:
- Develop a Trade Category Plan translating the overall corporate brand strategy into specific trade and category strategies, including a Go-To-Market (GTM) plan.
- Focus on the 4Ps (Price, Promotion, Place, Pack) in the GTM plan, ensuring prioritization and execution across channels, including responsibility for GTM launch plans.
5. CBU Support:
- Act as the CBU Champion within the Trade Marketing team, collaborate with CBU members on the monthly Demand Plan, and represent Trade Marketing in alignment meetings.
- Ensure the delivery of CBU targets and foster collaboration among various functions: PSM, Sales, Finance, and Marketing.
6. Revenue Management:
- Manage the trade spending budget to ensure growth and ROI.
- Continuously optimize promotional spending and establish pricing guidelines.
7. Channel Strategy:
- Focus on assortments, distribution, placement, and promotion in channel strategy.
- Identify opportunities for assortment expansion and distribution.
- Plan and execute effective promotions and ensure compliance.
- Develop a Point of Sales strategy, including planograms, placement, visibility, and perfect store guidelines.
8. Customer Engagement and Business Reviews:
- Lead business reviews with customers, maintaining strong relationships and ensuring alignment with business objectives.
9. New Product Development (NPD) Launch Planning:
- Collaborate with the sales team on NPD launch plans, ensuring effective market introduction and alignment with sales strategies.
10. Collaboration with Sales and Marketing Teams:
- Work closely with the Sales and Marketing teams to align strategies and execution plans, ensuring cohesive efforts across departments.
Key Performance Indicators (KPIs):
- Category volume, sales, and profit.
- Responsible categories' Trade Development (TD) and Trade Investment (TI) spending targets.
- Achievement of CBU targets.
Qualifications and Skills:
- Master’s degree in marketing, Business Administration, or a related field.
- Proven experience in trade marketing, category management, or a related field, particularly in general trade channels.
- Strong analytical skills with the ability to interpret market data and shopper insights.
- Excellent leadership and project management abilities.
- Effective communication and collaboration skills.
- Strategic thinking with a focus on execution details.
