Develop and implement a robust brand development strategy that aligns with the company’s overall business goals
Oversee brand positioning, messaging, and visual identity to ensure consistency and relevance across all platforms
Lead initiatives to enhance brand health and equity, ensuring a strong and positive brand perception in the market
Collaborate with cross-functional teams to integrate brand strategy into product development, customer experience, and marketing campaigns
Conduct market research and competitive analysis to identify trends, opportunities, and challenges, and adjust strategies accordingly
Lead and inspire the teams within the Marketing & Communications Office, providing guidance, mentorship, and support to foster professional growth and achieve departmental goals
Develop and implement overarching marketing and communication strategies, aligned with the brand’s and company's objectives and goals
Plan and optimize marketing campaigns across various channels to drive user engagement, acquisition, and retention
Strengthen brand awareness and perception among all stakeholders through strategic brand positioning, messaging, and storytelling
Develop a comprehensive communications strategy that resonates with our target audience and supports our brand narrative across all communication channels
Ensure alignment and consistency across all marketing and communication efforts to deliver a cohesive brand experience, including effective social listening to manage and mitigate reputational risks
Build and maintain strong relationships with key stakeholders, both internal and external, including users, partners, and industry influencers
Monitor, track, and analyze the performance of marketing and communication initiatives, leveraging data and insights to drive continuous improvement and achieve better results
Provide consultancy to business units for achieving goals and KPIs
Develop and manage departmental budgets effectively, optimizing resource allocation to maximize ROI and achieve business objectives
Collaborate closely with other departments to ensure alignment and synergy in achieving company goals
Work closely with the Insights team to stay abreast of industry trends, competitive landscape, and user insights for effective marketing and communication strategies and campaigns
Qualifications
Master's degree or higher in Marketing, Mass Communications, Business, or a related field
15+ years of experience in Marketing, Communications, and/or Brand Management, with a track record of strategic leadership and delivering impactful results
Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve excellence
Strategic thinker with a deep understanding of marketing principles, consumer behavior, and industry trends
Excellent communication and storytelling skills, with a knack for crafting compelling narratives that resonate with diverse audiences
Experience in digital marketing, social media, content marketing, and public relations
Proven track record in strategic planning and execution, managing large-scale marketing projects from conception to completion
Analytical mindset with proficiency in data analysis and performance-tracking tools
Strong interpersonal skills with the ability to build and nurture relationships with internal and external stakeholders
Crisis management experience and the ability to navigate sensitive issues with professionalism and integrity
Creative thinker with a passion for innovation and pushing boundaries in marketing and communications
