Develops data-driven Marketing Strategy and Growth Marketing/Performance Marketing plans.
Directs cross-functional, cross-organizational teams and agencies in the development and execution of Go-to-Market (GTM) plans and budgets.
Develops offering/segment messaging and manages/monitors delivery of same.
Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.
Develops closed-loop post- analysis for marketing programs and identifies/executes indicating actions.
Performs marketing support activities as needed, eg Siebel Marketing Resource Management (MRM)/CRM, Purchase Order and accrual management. Collateral fulfillment.
Manage business relationships with advertising, direct marketing and/or marketing research vendors.
Assists Sales with development of sales training materials.
Assists Sales with retailer/reseller account calls/development.
Qualifications:
Bachelor's Degree in Marketing or related field.
7+ years marketing experience including offering marketing, segment marketing and partner marketing.
Esport / Gaming Marketing experience is an advantage
Growth and Performance Marketing experience a plus.
Expert knowledge of marketing principles, practices, tactics and tools.
Expert knowledge of offering, segment, partner and account-based marketing.
Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
Well-developed understanding of the Gaming industry, offering categories and HP offerings/strategy.
Solid project and budget management skills.
Strong analytical skills and excellent negotiating skills.
Ability to build, manage and influence virtual teams.
Ability to interface effectively with all levels of management and functional disciplines.
