Manages product adaptations within the context of central innovation decision making and coordinated all activities within the scope of launches of New Product Development or Product Adaptations.
Is responsible for range management to ensure a sustained yield of rangeland products while taking into account range resource status.
Manages external communication activities (including social media) and maintains relationship with media all in line with the communication and media strategy as defined by the Category Marketing Leader.
Translates brand packaging design guidelines into brand artwork.
Manage and develops brands (i.e. developing brand meaning & visual identity, manage local product adaptations etc.) within central Category guidelines and is responsible for executing brand activation by using above-and below-the-line instruments within the context of central brand activation guidelines.
Is responsible for compiling knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trends.
Conduct Market Research data and analysis.
Qualifications
minimum 5 years work experience in marketing in FMCG.
Strong leadership skills and attention to details and technical term.
Strong technical skills and a solid understanding of product development
Analytical and time-management skills.
Good written and verbal communication skills both Thai and English.
