Social Media Strategist

Responsibilities:

• Key interface between Ford’s cross functional teams (Marketing, Sales, Service, Communications) for crafting strong engagement with customers on social media
• Develop social media strategy and drive execution across key social channels and platforms for Ford Thailand
• Implement regional/global initiatives in the local markets
• Interface with different agencies and partners to develop integrated plans/campaigns.
• Develop strong working relationships with Ford-appointed creative, activation, media and production agencies to foster joined-up social campaign strategies and results-oriented execution
• Provide counsel about business strategies and that make Ford’s social media a differentiator to its competitors
• Guide e-commerce and other commercial usage of social platforms with an understanding of the key role social plays in driving the future of commerce
• Work closely with different departments on settings goals and targets and translate them into a comprehensive social media communications strategy and content ideas
• Develop strategic frameworks for social content production
• Work with internal stakeholders to create an aligned social media content calendar (with a full understanding of organic and paid reach on different platforms)
• Ensure that social media strategies are deployed effectively and follows best practices within the industry and market.
• Development monitoring and measurement methodology to gauge the impact of social media and share learnings with Ford stakeholders

Who you are:

• Manages down as well as up – the role requires you to manage several stakeholders including several departments within Ford, consumers, agency partners and have an understanding with dealers
• Ability to communicate complex ideas and collaborate towards an alignment of goals
• Ability to constantly drive changes
• Proactive, disruptive with thinking and approach to problem solving
• Constantly seeks for answers and understanding in the Ford universe
• Good eye for detail – strong analytical mindset and anticipates changes to look for opportunities
• You are constantly excited by changes in the social landscape and can’t wait to implement them in your work

Qualifications:

• Bachelor’s degree in marketing, business, communications or a related field required
• At least 5 years of experience in social media, marketing, business and communications. Experience in automotive industry is a plus
• Strong knowledge of social media platforms and consumer engagement with them
• Excellent planning and data analysis ability
• Proficient in Thai and English language skills (spoken and written) to liaise with English/Thai speaking clients