Senior Manager, Brand Marketing – Thailand

The Daily

• Own and direct the execution of the brand and content marketing strategy to bring Max to the audiences in Thailand
• Work with the regional marketing team and agency partners in the development and execution of Max launch and ongoing brand and content marketing campaigns
• Partner with Max Brand and Content Marketing regional teams to ensure the voice, positioning and value propositions resonate with the market
• Responsible for yearly brand planning, visual design, and communication strategy for awareness and consideration-driven marketing campaigns
• Develop above-the-line marketing budget, optimizing marketing spend to maximize brand and content awareness and drive affinity measures
• Develop media strategy and collaborate with regional marketing team to maximize exposure across WBD ecosystem and drive efficiencies in media buying and creative development
• Manage and nurture a small team of highly driven and passionate marketing professionals
• Partner closely with analytics and research to determine KPIs to evaluate the impact of campaigns and to make recommendations to align marketing strategy with business goals
• Drive brand and content marketing campaign development from strategy, concept and execution, by managing day to day communications with external agency partners, and internal key stakeholders
• Own and direct the execution of brand and content marketing campaign strategies for LOPs (Local Original Programming) and other tentpole content in partnership with internal stakeholders and advertising agencies
• Inspire and brainstorm fresh creative ideas for brand campaigns and activations across our owned channels, off channel, digital, OOH, experiential, stunts, and partnerships
• Partner with peers in CRM, PR, Social Media, Creative Services, Distribution and other functions to enable the achievement of MAX objectives
• Work in partnership with Finance team to develop annual budgets and quarterly forecasts, coupled with ongoing cost analysis and expenditure recommendation
• Stay on top of industry trends, events, new technology, and unique opportunities

The Essentials

• Bachelor's degree; 10+ years’ experience in marketing, ideally within an entertainment, DTC or consumer marketing company
• Experienced and skilled in developing best in class creative concepts, media plans and campaigns, with expertise across all asset mediums including TV, digital, OOH, and social
• Exhibits exceptional creativity, and lead concept and creative reviews
• A team player and problem solver who can operate in a fast-paced, ever-changing, team-oriented setting
• Able to communicate cross-functionally with all levels and have exceptional verbal and written communication skills
• Able to project manage and have killer presentation skills
• Commercially and financially astute, used to developing and working with budgets and forecasts.
• Data and results driven; business oriented in mindset with high analytical skills
• Collaborative and collegiate in approach, commitment to the team and non-hierarchical mind-set is important
• Proven ability to blend strategic vision with excellent operational execution
• A genuine, enthusiastic and passionate fan of entertainment, pop culture, new trends and MAX with excitement for our content and product.