SEA Regional Marketing Manager Biosense Webster and Cerenovus

Key Responsibilities

• Develop and work with SEA BW & CNV country leads to execute a comprehensive marketing strategy that supports the company's business objectives and drives revenue growth.
• Drive the cross-functional and cross-organizational delivery of the strategy and global product portfolio marketing plans, including value propositions, positioning, and segmentation.
• Partner with Regional Clinical/ Education team for clinical claims, competitive messaging development as well as recommend market appropriate evidence based messaging for new products in development and for existing products.
• Partner with broader commercial team to successfully deliver on business plans and execute global strategies in each region, driving regional alignment and leverage resource and best practice sharing.
• Lead NPI process and drives governance and product life cycle management by collaborating with local, APAC & Global team on implementation of plans in local markets.
• Lead in development and usage of business dashboards and drive data driven decision making.
• Acquire market, category, KOL insights to collaborate with clinical and commercial team to develop new market and channel strategy.
• Partner with Regional Clinical/ Education team to lead key opinion leadership engagement with customers and internal management, including symposiums, congresses, and educational sessions.
• Assist in the development of short-term tactical marketing plans and longer-term product business plans.
• Develop and manage regional marketing budgets, ensuring that all expenditures are within budget and aligned with the company's goals.Qualifications

Education

• Bachelor's degree in business administration, Marketing, Engineering, and advanced degree is preferred.

Required:

• 8-10 years of relevant business experience in Marketing, General Management, Clinical research, or a related field, preferably medical device.
• Demonstrated ability to operate in highly complex, hybrid and diversified markets
• Excellent communication skills, both written and verbal, with the ability to communicate effectively with all levels of the organization.
• Proven ability to lead through influencing cross-functional and senior management to impact decision -making.
• Proven behaviors as a strong partner and team player with diverse functions namely education, clinical affairs, commercial, regulatory affairs, clinical affairs, supply chain and operations.
• Strong interpersonal skills and the ability to develop and maintain strong relationships with external partners.
• Strong analytical skills and the ability to use data to inform decision-making.

Preferred:

• Cardiovascular industry and clinical electrophysiology knowledge with proven ability to learn complex technology/clinical applications is preferred.
• Experience in marketing to health professionals preferred.

Other:

• Strong entrepreneurial mindset & leadership qualities.
• Strong desire to learn along with professional drive.
• Passion for career development and regional exposure, ability to travel independently.