Act as brand ambassador, actively promote the brand in the local market
Propose and effectively implement local marketing, customer relation/VIP strategies bringing in a positive exposure to the brand image
Nurture relationship with business community and competition
TEAM
Communicate vision, strategy and clear directions to retail staff
Structure the organization of retail activity and allocate responsibilities
Ensure adequate staffing through recruitment, rotation, mobility, training and development in collaboration with the HR team.
Motivate, drive, inform and actively coordinate retail teams
Monitor sales team performance
Ensure proper training of sales staff and excellent customer service
CLIENTELING INITIATIVES
Aware of market trends and competition, and provide insights to merchandising team on local clients’ needs and preferences
Have both rational understanding of clients’ needs at market level and intuition on what they would expect for the future
Set relationship with Key partners (Hotels, Personal Shoppers, etc)
Set initiatives with Clienteling/CRM/marketing/PR to develop Brand visibility towards new customers
Sets seasonal event for Thailand and measure the impact on sales & clienteling
Manage/maintain regular competition benchmark on Clienteling actions
Partner Clienteling & Loyalty Manager on Clienteling strategies and initiatives
BUSINESS NETWORK
Provide inputs to budgeting process in terms of sales forecast, headcount requirements, financial requirements etc
Monitor sales performance versus objectives
Develop and implement commercial action plan to grow the business e.g. targeting, clientele categories (local/tourists), incentive programs, slow movers etc
Liaise with merchandising team on buyings ; provide feedback for product development
Liaise with regional office ; produce required reporting, provide recommendations and work towards effective 2-way communication
Monitor & communicate with regional team on local trading environment and trends, including competition, tourism, consumer trends
Ensure efficient reporting, administrative management and upwards communication
Propose layout adjustments as needed to ensure commercial efficiency
Manage existing store network projects: expansion, renovation, relocation, closure
PARTNERSHIP
Oversee day-to-day operation of the stores and solve operational issues
Ensure standards of housekeeping and merchandising are always well maintained
Enforce company policies and procedures
Provide necessary resources and support to stores
Liaise with suppliers and ensure optimum conditions
Control costs for optimum effectiveness of operations
Plan and take necessary steps to have optimum stock levels, appropriate merchandise mix and correct inventory control; maintain inventory discrepancies at the lowest possible level.
Implement and support all security measures
Investigate and report on any occurrence outside normal events
Skills
Brand Performance
Partnership
Business Networking
Functions
Sales
Job Overview
Job Type:
Full-Time
Company
Celine
1 active jobs
Industry:
Other
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