Product Marketing

หน้าที่ความรับผิดชอบ

Marketing Strategy

• Create and develop marketing strategies for a group of product
• Develop and plan concept of new product include determining product price, promotion plan and marketing activities
• Analyze market information consist of market size, market share and growth that gather information from a variety of sources
• Analyze monthly sales and expense to compare with sale target
• Create product knowledge and train sales person and involved department

Advertising and Promotion

• Setup advertising concept and coordinate with agency in order to create an advertising
• Handle consumer promotion activities and evaluate result of activities
• Survey market not only our product but also competitor’s product in order to analyze situation and marketing activities

Budgeting

• Control marketing budget align with marketing plan

Forecasting

• Cooperate with trade marketing in order to plan and analyze sales in every month.
• Summarize and present business review in each quarter
• Manage any problem about lack of stock and packaging

คุณสมบัติ

• Male or Female, Age 25 - 30 years old
• Master's Degree in Marketing, MBA, Business Administration or related field.
• Minimum 3 years in marketing experience
• Having Experience in FMCG industry would be an advantage
• Have creative thinking, strong analytical skill and problem solving skills
• Proficiency in both written and spoken English
• Computer literacy in MS Office and related software