PR & Brand Communications Specialist

The Job description:

• Working closely with global HQ to fully understanding PR strategy, guideline in order to develop the local PR strategy overall.
• Supporting the corporate PR to build up the brand credential to customers.
• Building up the relations with media by developing detail engagement program to get their continuous support.
• In charge the product PR strategy to be in-line with IMC to promote for strategic product/services to reflect local insight.
• Taking supporting on all Content Development and Executions.
• Being the checking point for all the contents release to public, which needs to be appropriate with the PR direction.
• Being the brand shield towards the crisis related topics by working closely with global PR to develop the detail action guideline for company.

Qualification:

• Bachelor's degree in business administration, management, marketing, finance, or other banking-related products.
• More than 03 years experiencing in PR from agencies/in-house. Financial industry is preferred.
• Strong knowledge of Media landscape including media channels, media relationship, brand management.
• Strong Content Sense.
• Have good relationship with Press or other media channels.
• Have understanding in 360 Degree Campaign is plus.
• Language: Vietnamese and English. Thai is a plus.