Planner, Integrated Marketing Solutions (GrabAds)

Responsibilities:

• Strategic Campaign Development

• Analyze briefs from the Sales Team (Client Partners) to understand client goals, and goals.

• Design customized, proposals that align with client needs.

• Create end-to-end campaign planning, including GrabAds media plans, marketing plans, creative concepts, and integrated OneGrab solutions.

• Campaign Execution

• Ensure on-time and seamless execution of marketing campaigns.

• Coordinate with Grab's marketing team, external vendors, and internal team member to deliver campaigns as planned.

• Market & Consumer Insights

• Conduct in-depth research on consumer behavior and market trends to strengthen campaign effectiveness.

• Use data-driven insights to ensure all implementation align with the broader marketing strategy.

• Digital & Media Strategy Expertise

• Understand and apply digital communication strategy and online media planning principles.

• Have a grasp of GrabAds solutions and how they fit into the larger advertising ecosystem.

• Presentation & Client Engagement

• Develop compelling, visually engaging presentation decks to communicate campaign strategies.

• Participate in client meetings alongside the Sales Team, offering expert consultation and addressing important inquiries.
  
  

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field.

• 2 or more years of experience in Media Planner or Strategic Planner role within agencies.

• Proven track record in new business acquisition and client pitching.

• Experience researching and generating leads with a logical.

• Proficiency in project management.

• Hands-on experience in marketing campaign execution, including: on-ground activations, social media content, KOL management, and video/photo production.

• Advanced presentation and pitching skills with the ability to deliver compelling narratives.

• Strong grasp of industry trends and market dynamics to drive impactful strategies.

• Fluent in both Thai and English, with excellent speaking and writing skills.