Responsibilities:

• Create category strategy development & guideline, focusing on pack & place.

• Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.

• Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions

• Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning, on time promotional calendar

• Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.

• Coordinate with cross-functions to implement category plan across channels.

• Evaluate and review implemented marketing activities for developing future plan.

• Ensure Brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation

• Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.

• Develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM)
  
  

Qualifications:

• Bachelor or Master degree in job related field.

• At least 5 years of trade marketing, category analyst and FMCG environment experiences.

• Experience in beauty industry/company/channel is a plus

• Candidate from market research also welcome to apply

• Ability to analyze large amounts of data.

• Excellent in English and Thai.

• Good in presentation and negotiation.

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.