Performance Marketing Analyst - Ads Optimization

What you’ll Do:

• Responsible for running and optimizing app acquisition campaigns. Closely monitor performance app acquisition of responsible campaigns and perform on-going analysis, learning, reporting and optimization plan for active campaigns/activities to ensure KPI achievement.

• Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.

• Provide recommendations for performance improvement and tracking tools when needed

• Take the ownership and initiate optimization strategies.

• Analyze and develop reports for performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions.

• Perform ad-hoc analysis on business trends and results for timely adjustment for strategy changes.

What you’ll Need:

• Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred

• Experience with Facebook Ads running and performance optimization is a must.

• Familiarity with AppsFlyer and/or other MMP is a plus.

• Confident in processing and analyzing complex data sets using Excel or Google Sheet

• Strong analytical skills and isn’t afraid of deep dive analysis.

• A start-up mindset, willing to work hard and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!

• Willing to learn about new concepts and methodologies.