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    Segmentation Marketing Manager (Customer Lifecycle)

    Full-time
    Bangkok, Thailand
    Posted: June 10, 2025
    Position Details

    What You’ll Do:

    • Analyzing and segmenting users into logical and practical segmentations, in order to come up with strategies and actions to maximise growth of each segment to its fullest potential, and also sustain them in the long run

    • Planning and continuously managing experiments to ensure maximum incremental GMV to platform by leveraging co-subsidy mechanics and driving initiatives cross-functionally

    • Keeping up to date with market trends and proactively initiate plans to respond accordingly

    • Developing high impact, and efficient promotional campaigns/ schemes, and also other non-promotion initiatives to drive demand growth in each segment

    • Working with BD team, partners and merchant team in developing mechanics and sharing insights to help boosting partners' GMV

    • Working together with strategy and data science to hypothesize, plan and execute tests to explore new opportunities

    • Ensuring correction of the promotion, coupons, non-promotion initiatives, and related communication campaign and materials

    • Developing performance tracking reports and optimisation strategies from available data sound assumptions and recommendations

    • Leading, managing and empowering team members


    What You’ll Need:

    • Bachelor’s Degree in Engineering, Marketing or Business Administration or any related discipline preferred

    • 5+ years of experience in related role

    • Confident in processing and analyzing complex data sets using Excel or Google Sheet (essential)

    • Strong analytical skills and isn’t afraid of deep dive analysis

    • A start-up mindset, willing to work hard, and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!

    • Willing to learn about new concepts and methodologies

    • Working knowledge of SQL (preferred but not required)

    • CRM experience (preferable but not required)


    Skills
    Marketing
    Engineering
    Analytical Skills
    SQL

    Functions
    Engineering

    Job Overview

    Job Type:

    Full-time


    Company

    LINE MAN Wongnai logo

    LINE MAN Wongnai

    147 active jobs

    Industry:

    Consumer Goods, Retail & E-Commerce

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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