Media Planning

Responsibilities:

• Work in Hybrid/digital media planning & recommendation together with the media planning/buying/ad optimization team as well as with clients focusing on digital media plans under the supervision of a group head or director.

• Develop Hybrid/digital media strategies, plans, and presentations based on objectives and client's requirements, and maintain media plans including changes, budgeting, execution, and reporting.

• Full understanding of client’s business objective/client strategy / be able to define and analyze target audience with insight both traditional and digital and able to develop a media plan for big client accounts.

Qualifications:

• 1 – 3 years of experience in Hybrid/Digital media planning with good background and understanding of media planning, implementation, and optimization.

• Experience in digital media tools ie. ComScore, Google Analytics, etc.

• Proficient in Microsoft Office esp. Excel & PowerPoint.

• Strong interpersonal skills to work with media planning/buying/ad optimization teams as well as with clients.

• Detail-orientated and proficient at managing projects and able to multi-task, organize, prioritize, and workload.