We are looking for someone who:

• Has deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, print, and out-of-home).
• Is a strategic thinker with a business mind: identifying key challenges and critical levers to drive the growth of Netflix in the market.
• Has a deep understanding of consumer insights and how they are translated into creative strategy and campaigns.
• Has a deep knowledge of Thai pop culture. 
• Has a proven track record of building world-class creative and launching campaigns that spark excitement and passion within the local community. 
• Has a deep understanding of the social media landscape: platform best practices and consumers' (social) media behaviors.
• Is a cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on overall strategy and goals. We want you to see the cross-functional collaboration through the launch.
• Is able to effectively communicate different facets of their campaigns to executives, showrunners, talent and their representatives.
• Has a good understanding of marketing, social, and media analytics and can apply data to the testing and optimization of campaigns.
• Appreciates technology and can collaborate with our world-class product team to integrate our campaigns into the member product experience.
• Is an effective collaborator in a fast-paced, multifaceted environment. We will typically have multiple campaigns launching at once.

What We Need From You:

• Written and Verbal fluency in both English and Thai
• A desire to thrive in our unique culture
• A curious creative mind that can help us establish meaningful connections between Netflix and our non-members in Thailand, exploring innovative ways to express our values and positioning when promoting our original titles
• Native understanding of digital/social marketing combined with the skills to tell compelling stories for the market through media-agnostic ideas
• Deep knowledge of pop culture, having invested thousands of hours consuming content. Someone truly passionate about entertainment, capable of extracting powerful communication insights from our original content
• Ability to manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders
• Ability to self-motivate in a fast-paced, multifaceted environment
• Capacity to continuously provide and receive constructive, actionable feedback to and from colleagues