Head of Non-Lending Products - Retail Banking Division

This is a senior leadership role responsible for the end-to-end ownership, strategy, and performance of the liability (CASA & term deposits), investment, and bancassurance product portfolios for the Retail Banking business. The role will drive customer-centric product innovation, commercial performance, and cross-functional execution across distribution, digital, and partnership channels.

The successful candidate will play a critical role in driving CASA deposit growth, wealth product penetration, and fee income expansion, particularly across the mass affluent and emerging affluent segments.

1. Key Responsibilities

Liability Products (CASA & Term Deposits)

• Own the full lifecycle of CASA (current & savings accounts) and term deposit products – pricing, packaging, customer value propositions (CVP), and portfolio strategy.

• Develop segmented offerings (e.g. Gen Z, salaried, SME, mass affluent) with tailored features and benefits.

• Launch product bundles (e.g. CASA + credit card, salary package, FD + insurance) to drive stickiness and balance growth.

• Work with Distribution, Digital, and Marketing to drive activation and usage KPIs (e.g. funded rate, transaction activity).

Investment Products

• Lead the investment product roadmap: mutual funds, bonds, structured deposits, and other retail investment offerings.

• Partner with licensed fund managers and platform providers to enhance product shelf and digital access.

• Create advisory tools and journeys for RMs and digital customers (goal-based investing, SIPs, model portfolios).

• Monitor product profitability, AUM growth, and investor activation metrics.

Insurance (Bancassurance)

• Manage life and non-life insurance product portfolio in collaboration with strategic insurance partners.

• Drive CVPs and bundled journeys for customer needs: protection, savings, education, retirement.

• Co-own insurance revenue targets across branch, RM, and digital channels.

• Oversee product approvals, training, and regulatory compliance related to insurance distribution.

Portfolio Strategy & Performance Management

• Define and monitor product-level KPIs: balances, fee income, penetration, product per customer, AUM, NIM.

• Drive innovation through customer insights, competitor benchmarking, and product analytics.

• Work closely with Finance, Risk, Compliance, and IT to ensure governance, pricing discipline, and execution excellence.

 Key KPIs

• Liabilities

• CASA & TD Balance Growth, CASA activation, interest cost management

• Investments

• AUM growth, revenue per customer, penetration across affluent base

• Insurance

• Premium income (APE/GWP), attachment rates, channel productivity

• Product Innovation

• Launches, campaign ROI, CVP adoption

• Profitability

• Net Interest Margin (for liabilities), fee income, cost-to-income

Ideal Candidate Profile

• Education: Bachelor's in Finance, Banking, Economics or related; MBA preferred

• Experience:

  • 10+ years in Retail Banking with at least 5 years in a leadership role managing liabilities or wealth products

  • Proven track record in growing CASA and wealth businesses

  • Strong understanding of product P&L, risk, and regulatory environment

• Skills:

  • Strategic thinker with strong commercial acumen

  • Product innovation and go-to-market execution capabilities

  • Ability to work cross-functionally with Sales, Digital, Risk, Compliance, and Technology

  • Strong leadership and communication skills to influence senior stakeholders and partners

  Reporting & Governance

• Direct report to: Head of Retail Banking

• Key collaboration with: Digital Banking, Distribution, Finance, Risk, Marketing, Operations, Compliance, and External Partners