CRM Tactical Associate - Marketing, Shopee

CRM Tactical’s responsibility is planning and executing user segmentation campaigns to drive platform growth and optimize marketing efficiency. Main scope of work:

• Plan and execute monthly CRM campaigns by coordinating with internal teams, including BI and Marketing

• Design and test various campaign scenarios using vouchers and promotions tailored to specific user segments to maximize performance

• Utilize the CRM automation platform to streamline campaign workflows and improve productivity

• Report on project scope and make proposals for improvement

• Perform other related tasks as assigned by the Reporting Manager

Yêu cầu công việc:

• Experience in campaign execution and project management 

• Experience with CRM is preferred: Familiarity with CRM framework, cohorts, and segmentation (by regions/loyalty tiers/etc).

• Data-driven and demonstrated analytical mindset

• Willingness to learn in a fast-moving environment

• Experience with creative briefing is a plus.

• Strong problem-solving & stakeholder management skills.