Responsibilities:

• Future facing Innovation & Brand Strategy

• Driving the long & short term growth agenda, identifying trends & growth spots, future proofing the portfolio for the brand.

• An intimate understanding of business performance, priorities and cross functional needs

• Briefing, managing, and landing innovation and communication projects with the support from direct reports

• Collaboration within B&W CMI community, agencies and peers

• Staying abreast with consumer trends

• Leverage all insights sources and methodologies at our fingertips/ bringing the right mix together to land clear and concise story that ultimately drives business action

• Managing CMI budgets

• Managing relationships across other CMI teams, agency partners, CTI, cross functional teams

• Being both a data and deep insights driven, full funnel CMI partner, rapidly experimenting & engaging

• Working end to end to fuel insights across all brand positioning and health, architecture, mix development and brand engagement to deliver the brand’s objectives and key results

• Be a growth catalyst, challenger and enabler for the Beauty & Wellbeing business by being on the pulse of shifting consumer & customer needs, trends, inspiration and opportunities for growth

• Driving a virtuous cycle of insights and an independent, rigorous and deeply insightful point of view from performance tracking to sharpen brand and R&D jobs to be done, spearheading Beauty & Wellbeing’s Golden Triangle of CMI, Marketing and R&D
  
  
  

Qualifications:

• Growth mind-set, Proactiveness and agility.

• Discernment to focus on what matters the most.

• Caring for your business, your brands, your wider business & CMI teams.

• Business performance driven with acumen.

• Strong ability to challenge established norms in a constructive way and drive change.

• Strong ability to influence & manage a large and complex set of stakeholders & drive things happen.

• Solid experience of working effectively in cross functional teams and with different culture background.

• Consumer and competitive future setting obsession.

• External market orientation.

• Experience in marketing or market research driving holistic category/brand growth.

• Experience in brand strategy crafting, mix crafting including innovations and communication development is a must.

• Mastering qualitative & quantitative research techniques, with experience in-market data analysis, and turn complex to simple and understandable for non-tech audience.

• Early adopter of digital, AI tools and willing to experiment without compromising in the delivery of superior, delightful mixes.

• Excellent engagement, presentation, and communication skills.

• Professional, fact-based rather than fact-filled.

• Curiosity and strong strategic thinking.

• Truth sayer.

• A positive attitude and can-do outlook, self-motivated.

• Agile, dare to challenge tradition.

• You take responsibility for your own results and create an inclusive and engaging climate around you. You understand the wider business context and you are emotionally intelligent enough to collaborate and influence people to deliver what is needed.