Responsible for running and optimizing app campaigns. Closely monitor performance ,on-going analysis, reporting, and optimization plans for active campaigns/activities to ensure KPI achievement.
Work closely with media planners and marketers to develop effective online media buying plans to ensure KPI achievement as well as manage execution and budget allocation.
Provide recommendations for performance improvement and tracking tools when needed.
Take ownership and initiate optimization strategies.
Experiment media strategies or tactics lead to incremental business impacts
Analyze and develop reports for performance tracking and optimization. Draw heavily from available data and sound assumptions for your conclusions.
Perform ad hoc analysis on business trends and results for timely adjustment for strategy changes.
What you’ll Need:
Bachelor’s Degree in Engineering, Marketing, Business Administration, or any related discipline preferred
3-5 years of experience with Ad Manager (Facebook, Google, Tiktok) running and performance optimization.
Familiarity with appsflyers and/or other MMP and Lift test study (Conversion and Brand) is a plus.
Confident in processing and analyzing complex data sets using Excel or Google Sheets
Strong analytical skills and isn’t afraid of deep dive analysis.
A start-up mindset, willing to work hard and do whatever it takes to get things done sometimes under pressure but usually in a dynamic environment!
Willing to learn about new concepts and methodologies.
Skills
Marketing
Engineering Analysis
Methodology Implementation
Job Overview
Job Type:
Full-Time
Company
LINE MAN Wongnai
165 active jobs
Bangkok
Industry:
Consumer Goods, Retail & E-Commerce
Ready to Apply?
Submit your application now and take the next step in your career journey.
