Trade Marketing Executive

• Developing and executing the Trade Marketing & Promotional Plan in line with brand objectives and managing the retailing A&P budget.

• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.

• Leading and implementing channel-specific marketing strategies and plans for assigned retailers.

• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing teams.

• Pushing alignement any Trade Marketing activity, point of sale and value add items to ensure best in class quality and cost effectiveness with MKT & Merchandising team.

• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.

• Analyzing both internal and external sales (Sell-Through, Sell-Out) to identify distribution gaps, threats, and opportunities for the channels / retailers.

• Working with Demand Planner to monitor and improve accuracy of category sales forecast by channel & chain, in accordance with the monthly forecast schedule.

• Planning and managing the planograms, in-store visibility following brand guideline and concept.

• Identify sales gaps and work with the retailers to propose close-gap measures.

• Monitor and report competitive activities to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.

Yêu cầu ứng viên

Key Experience and Skills

• Key Experience and Skills:

• Bachelor’s degree in Marketing, Sales, or Business Management.

• 2–3 years of experience in Trade Marketing or Category Management within FMCG or Beauty industry.

• Strong understanding of retail channels, shopper behavior, and in-store execution.

• Analytical mindset with ability to interpret data and translate into actionable insights.

• Excellent project management, communication, and cross-functional collaboration skills.

• Proficiency in MS Office (Excel, PowerPoint); experience with sales/market analysis tools is a plus.

• Proactive, detail-oriented, and results-driven personality with passion for beauty and consumer brands.

Quyền lợi

• 13th-month salary bonus

• Private health care insurance

• Full SHUI (Social, Health, Unemployment Insurance) contribution from the first working day

• 100% salary during the probation period

• Birthday leave and special occasion gifts (e.g., Women's Day, birthday,…)

• Exclusive employee discounts on company products