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    Senior Performance Marketing Executive

    Hybrid
    undefined, Thailand
    Đã đăng: 10 tháng 7, 2024
    Hạn Nộp: 29 tháng 9, 2024

    Chi Tiết Vị Trí

    Key Responsibilities

    • Develop and execute paid marketing strategies for products across all communication channels, ensuring alignment with the company's goals.
    • Work closely with the product marketing and content team member, and creative team to ensure that messaging, branding, and creative elements are optimized for performance across all marketing campaigns.
    • Devise and continuously optimize online marketing campaigns through A/B testing and experiments across all digital channels, aiming to maximize conversion and impactful results while identifying high-performing initiatives for scalability.
    • Oversee all aspects of digital marketing, including SEO, Google Ads, social media ads, Apple Search Ad, employing advanced tools and techniques for performance tracking and optimization.
    • Monitor paid media campaigns, analyzing all traffic, conversion, and optimization efforts to meet or exceed target conversion rates, ROAS, revenue goals, and KPIs.
    • Manage and allocate budgets for both production and media efficiently to achieve KPIs effectively while ensuring cost-effectiveness.
    • Measure and report on the performance of all digital marketing campaigns, assessing the outcomes against set goals (ROI and KPIs).
    • Coordinate with agencies and other external parties on performance marketing initiatives to ensure that KPIs are met and campaigns are cost-effective.
    • Stay abreast of the latest industry trends, technologies, and best practices in digital marketing to inform strategy and tactics.
    • Proactively seek opportunities to enhance marketing strategies and campaign outcomes, voice innovative ideas, and uphold a high standard of excellence in all duties, avoiding complacency.


    Qualifications

    • Bachelor's degree in Marketing, Business, or a related field.
    • 2-3 years of hands-on experience in performance marketing, including direct experience with paid media campaigns and affiliate marketing.
    • Strong knowledge of digital marketing tools and platforms, including SEO, Google Ads, social media advertising platforms, and affiliate marketing networks.
    • Intermediate knowledge of budget planning, performance tracking, analysis, optimization, and reporting for multiple campaigns and channels.
    • Genuine interest in market and industry-specific digital and social media trends, content trends, and general marketing practices for global, regional, and local markets
    • Demonstrated ability to develop, implement, and optimize successful paid marketing strategies.
    • Proficiency in analyzing data and using insights to inform marketing strategies and decisions.
    • Excellent communication and collaboration skills, with the ability to work effectively with influencers, agencies, and cross-functional teams.


    Core Competencies

    • Agile & Adaptable: Values flexibility and practical solutions, adapts well to change, and prioritizes people over processes.
    • Ownership: Proactive, responsible, and responsive to challenges, consistently exceeds expectations and drives positive change.
    • Aspirational: Cultivates ambition and achievement, striving for excellence and believing in the potential of hard work and determination.
    • Vision Focused: Focuses on clear, measurable goals aligned with the company's vision, ensuring all activities contribute to broader objectives.
    • Analytical Thinking & Data Interpretation: Skilled in interpreting data, using insights to refine content strategies, measuring content effectiveness, and ensuring alignment with brand identity.
    • Trend Analysis: Analyzes and stays ahead of market trends, consumer behavior, and technology globally and regionally, adapting strategies to align with market changes.
    • Communication Skills: Able to efficiently communicate and create alignment amongst team members, heads of departments, and to the leadership team with result-oriented objectives in respective manners
    • Growth Mindset and Continuous Improvement: Sees challenges as growth opportunities, committed to continuous learning and skill enhancement.
    • Results and Solution Oriented: Aims for high-quality, efficient outcomes in goal achievement.



    Kỹ Năng

    Marketing
    SEO
    Social Trends
    Growth mindset

    Chức Năng

    Marketing / Quảng Cáo

    Tổng quan công việc

    Loại công việc:

    Hybrid


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