Online Marketing (Shopeefood)

Job Description

Content Creation:

• Create compelling and creative content for the Meta platform to raise brand awareness and customer engagement
• Produce and develop a variety of social media content, including text captions, short videos, images, and photo shooting
• Stay up-to-date on industry trends and competitor content strategies to identify opportunities for growth

Social Media Management

• Act as a media owner to manage ShopeeFood Meta platform
• Develop and schedule content aligned with brands’ marketing strategies and business direction and work with cross-functional teams
• Create performance reports with analysis in a deep understanding of social media, measure the effectiveness of campaigns and content, and provide actionable insights to enhance campaign effectiveness

Paid Performance Marketing

• Plan media ads strategy and forecast the results based on objectives, supported by data and industry best practices
• Execute and optimize performance media (Meta Ads) with knowledge of online media ads
• Monitor and track social media metrics closely throughout the day, week, month, and quarter

Requirements

• Bachelor’s degree or above in Business, Marketing, or related field
• Minimum 2 years of experience in leading and executing social media strategies, especially Meta platform, and experience in digital marketing and communications planning/execution
• Proficiency in content creation for digital platforms, specifically in video editing skills will be a plus
• Basic knowledge of online marketing ads
• Strong structural thinking and analytical ability to identify business challenges and drive actionable plans with data support
• Strong project management and cross-functional stakeholder management
• Good knowledge of Google sheet, Google slide, Meta Ads, and other related software and hold the ability to quickly adapt to new software and tools
• Possess can-do attitude
• Values ownership, has a strong work ethic, and is performance-driven
• Good communication skills in both Thai and English