Marketing Executive

About the job

• Work closely with Head of Marketing
• Develop and implement comprehensive marketing plan aligned with goals of marketing team and revenue generation
• Lead end-to-end execution of marketing campaigns, from conceptualization to analysis, ensuring they align with brand guidelines and deliver impactful results
• Conduct thorough market research to identify trends, competitor activities, and client (B2C) preferences. Utilize insights to inform marketing strategies and tactics
• Work closely with cross-functional teams, including sales, tech and product, and creative, to ensure cohesive and integrated marketing efforts
• Utilize data analytics tools to measure campaign performance, analyze key metrics, and generate reports. Use findings to make data-driven decisions and continuously improve marketing strategies
• Work closely and be a contact person with external party, including but not limited to service providers, KOLs and ooca's Friends
• Maintain and enhance the brand image through consistent messaging, visual identity, and communication strategies

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field
• Have experience at least 2 years in a marketing executive or senior marketing role, with a focus on strategy development and campaign management
• Have experience in event management will be advantage
• Strong analytical skills and proficiency in data-driven decision-making
• Excellent communication and interpersonal skills
• Self-motivate and able to work effectively without constant direction
• In-depth knowledge of current marketing trends and best practices
• Proficiency in marketing tools and platforms, including but not limited to CRM, analytics, and social media management
• Creative mindset with a keen eye for detail