RESPONSIBILITIES
- Works with CBLs, CX and other commercial roles to develop holistic omni-channel strategic plan for market
- Provides personalized and tailored support and guidance on local execution to content creators and brand teams
- Provides a consistent “One Pfizer” approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g.,
- Channel support, analytics and utilization of SEO/SEM
- Content format and delivery to meet local customer needs
- Works with CBL, CX and other commercial roles to translate strategy and tactics into yearly content plan
- Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
- Introduces CBLs to A/B testing, trains them in it and ensures a rapid iteration of content with customers
- Audits content proposal and provide recommendations on how to make content omni-channel adapted
- Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions
- Develops trainings to create/enhance agile, omni-channel content creation capabilities in collaboration with L&D
CX = Customer experience, SEO = Search engine optimization, SEM = Search engine marketing, L&D = Learning & Development
QUALIFICATIONS
- Qualifications in pharmacy, sciences or digital marketing.
- 3 years plus experiences in commercial within pharmaceutical, medical devices or affiliated industry. 1+ year MBA/MS is preferred
- Previous experience in healthcare or pharmaceutical industry or digital media & content
- Analytical skills to identify the connections between data, products and the needs of both Health Care Professionals and patients.
