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    Content & Channel Specialist

    Full-Time
    undefined, Thailand
    Posted: July 2, 2024
    Deadline: September 29, 2024

    Position Details

    RESPONSIBILITIES

    • Works with CBLs, CX and other commercial roles to develop holistic omni-channel strategic plan for market
    • Provides personalized and tailored support and guidance on local execution to content creators and brand teams
    • Provides a consistent “One Pfizer” approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience, e.g.,
    • Channel support, analytics and utilization of SEO/SEM
    • Content format and delivery to meet local customer needs
    • Works with CBL, CX and other commercial roles to translate strategy and tactics into yearly content plan
    • Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
    • Introduces CBLs to A/B testing, trains them in it and ensures a rapid iteration of content with customers
    • Audits content proposal and provide recommendations on how to make content omni-channel adapted
    • Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions
    • Develops trainings to create/enhance agile, omni-channel content creation capabilities in collaboration with L&D

    CX = Customer experience, SEO = Search engine optimization, SEM = Search engine marketing, L&D = Learning & Development


    QUALIFICATIONS

    • Qualifications in pharmacy, sciences or digital marketing.
    • 3 years plus experiences in commercial within pharmaceutical, medical devices or affiliated industry. 1+ year MBA/MS is preferred
    • Previous experience in healthcare or pharmaceutical industry or digital media & content
    • Analytical skills to identify the connections between data, products and the needs of both Health Care Professionals and patients.



    Skills

    Health Sciences
    Content Strategy
    Digital Marketing

    Functions

    Marketing

    Job Overview

    Job Type:

    Full-Time


    Company

    Pfizer logo

    Pfizer

    14 active jobs

    Manhattan, New York City

    Industry:

    Healthcare & Pharmaceutical

    Application Closed

    This job posting is no longer accepting applications.

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