Get to know the Role:
We are looking for a Social Media Executive to lead overall Grab’s social media plans and initiatives for key Grab services including OneGrab, Transportation, GrabUnlimited and Payment. You will not only be able to come up with the strategies but are also able to bring the strategies to practice in order to achieve social media and business metrics.
We are looking for someone with a strong social media background, solid logical thinking and creativity. Moreover, with Grab’s fast paced environment, you will need to be able to navigate through the chaos and take hands-on actions in a timely manner and adapt well to the change or unexpected situations.
The day-to-day activities:
- Responsible for end-to-end social media plans and executions for key Grab services including OneGrab Branding), Transportation, GrabUnlimited and Payment in response to competitive trends and address business metrics. React fast to mid-campaign performance and optimize in between campaign activities.
- Connect and supervise agency and influencer for end-to-end amplification plan in order to support marketing and partnership campaigns and initiatives.
- Responsible for social media budget and optimize for the most cost efficiency.
- Work closely with marketing, key stakeholders and supporting functions (internal and external) to deliver high-quality work under timeline and budget given.
The must haves:
- At least 3 years of experience on social media, marketing, or marketing communication
- Education: Must possess at least a Bachelor’s degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration
- Excellent knowledge and experience of social media platforms, social analytics and social listening tools together with a deep understanding of consumer insights, trends and media landscape
- Passion for developing intrinsically social media content
- A Logical person who also can think creatively
- Exceptional copywriting on social media and marketing communications
- Impeccable organization and collaboration skills while paying attention to detail
- Proactive and adaptable for a fast-paced business environment
- Relentlessly drives and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
- Good command in Thai and English: Fluency in spoken and written English i preferred
- Computer literacy, MS-office, and another instant program
